Founded in 2015 by Dipesh ‘Peche’ Prasad, Hella Good! began as a creative project in New York alongside a close group of friends originally from the Bay Area. The Bay Area expression "hella good" soon evolved into an ethos for approaching not only design, but all things in life.

Since then, Hella Good Studio has grown into an award-winning, collaborative design studio in Perth, WA. We specialising in brand identity, packaging, and custom illustration. Alongside Dipesh's 20 years of industry experience across Melbourne, New York, and Perth, he has also juggled being a design tutor and mentor at Curtin University for 13 years, bringing real-world case studies into the classroom for the next generation of aspiring creatives.

Nowadays, Hella Good Studio operates with a small super team of specialists. Our purpose is to enthusiastically tell your story through intentional design that champions the human process. No prompts, AI slop, or cookie-cutter solutions here. Only purposeful solutions crafted with care and a playful approach.